Bjørnis is the main tool for Norwegian fire departments in preventive communication towards children.
This is Bjørnis the Fire Bear:
1. Bjørnis calms and comforts children involved in fire and other accidents. The teddy bear is available on most Norwegian fire trucks, and is handed out by fire rescuers to children involved in traumatic situations.
Bjørnis builds interpersonal bridges between children and rescuers, proven to be an effective tool to get their attention away from stressful surroundings.
2. Bjørnis is the main character of the national fire prevention education material for children in preschool.
3. Bjørnis promotes both national and local fire safety campaigns, and has an important role as a positive representative for the fire departments as the children's great hero.
More than 100 fire departments in Norway have adopted the Bjørnis project in their preventive work, and the number keeps growing. The fire bear project started in Trøndelag Fire and Rescue Service located in Trondheim.
You are welcome to reach out for more information: post@brannbamsen.no